Page 17 - Transformation Report.indd

6.2 Centralised graduate

recruitment

To attain front of mind awareness with law graduates and ensure
that the Group is seen as a gateway to 50 premier law fi rms, the
Group annually conducts graduate recruitment campaigns on
behalf of member fi rms at the Law Faculties of major South African
universities. With innovative marketing strategies and structured
campaigns, awareness of the Group is greatly enhanced as
compared to the recruitment capability of an individual fi rm.
Recruitment campaigns include open days, career fairs and law
day attendances; sponsorship of awards, programmes, moot court
competitions and faculty prizes at various Law Faculties; and the The Group provides
building of strong relationships with Law Faculties to increase
awareness of the Group. law graduates with

At career days, a professional stall manned by the Graduate a gateway to 50
Recruitment Manager and Marketing Manager of the Group as well
as representatives from member fi rms, inform law students about premier law fi rms
the Group and its member fi rms. Graduate information, promotional
gifts and competition prizes are used to garner student interest and across South Africa
inform them about opportunities for vacation programmes and
articles at member fi rms, with vacation programmes in particular
used as a strong drawing card to attract young talent to fi rms.

A new breed of law fi rm 15